Archive for October, 2012

Fashion Show Celebrates 10 Years of Design by Paul Hardy

Tuesday, October 30th, 2012

Photo courtesy of PHIL CROZIER.

On Saturday, October 20, 2012, internationally acclaimed designer Paul Hardy, in partnership with Tourism Calgary, hosted an extraordinary fashion event, celebrating the 10th anniversary of Hardy’s illustrious career.

Photo courtesy of PHIL CROZIER.

The Brookline team was pleased to support with media relations for the event, which included a four-course celebration brunch at River Café, a VIP reception hosted by W. Brett Wilson, a presentation of Mr. Hardy’s 2013 Spring / Summer Collection, featuring top models on the runway. This was followed by an interactive, marketplace style after party in the creative spaces of Uniquities Architectural Antiques and Paul Hardy Design, both located in the historic Westinghouse Foundry building in Inglewood.

Dozens of top fashion reporters, media and bloggers from Toronto, Calgary and Vancouver attended the event, which showcased Calgary as an emerging fashion destination, a place where entrepreneurial creativity and opportunity is boundless.

Photo courtesy of PHIL CROZIER.

The fashion show featured live music from Country superstar Paul Brandt, who was accompanied by his wife Liz, Juno award-winner Greg Sczebel, Peter Barbee of Among Savages and members of the Calgary Philharmonic Orchestra.

Paul Hardy – Thank you for sharing your talent, and along with Tourism Calgary, showing the country that Calgary can host a world-class fashion event, both with style and our signature friendly hospitality. Congratulations on ten spectacular years!

– Paula Worthington is Vice President at Brookline. Her career has been established on activities within the realms of public relations, marketing, event planning, corporate communications, branding and community relations.

The Balancing Act: Work & Life

Monday, October 29th, 2012

Much like a daring tightrope performance, life can be a balancing act. Whether you are a full-time student, a full-time employee, or both, whip your timetable into shape by prioritizing and organizing. And no matter how daunting your commitments become, remember to pause, survey your successes and celebrate your accomplishments.

When stressful times approach, engage the below tools, keep calm, and carry on!

1. Consolidate Calendars

Organize your various commitments into one central calendar to avoid double booking yourself or slipping up on deadlines.

2. Be Realistic

Recognize your limits, set boundaries and don’t overstretch yourself. You may even have to exercise your right to say ’no’.

3. Manage Stress

Stress is inevitable, so arm yourself with tried and true stress relief outlets. Any form of exercise is a fantastic way to shake off the woes of the day and gain a fresh perspective.

4. Think Big

When things become too much, take a breather and remind yourself of why you are doing what you are doing. There is always a light at the end of the tunnel.

5. Have a Laugh

It won’t kill you to crack a smile! Playful jokes and laughter often spur creative ideas and break monotony.

– Ashlee Smith is Brookline’s Office Manager & Executive Assistant. She effectively coordinates the day-to-day operations of Brookline and is currently pursuing her Public Relations Management Certificate at the University of Calgary.

Thinking Pink and Running for a Cure

Monday, October 15th, 2012

Sunday, September 30th marked the 17th annual Canadian Breast Cancer Foundation CIBC Run for the Cure and Brookline’s eighth consecutive year supporting this cause. As an all female office, Brookline was more than proud to both participate in and handle the media relations for the 2012 CIBC Run for the Cure.

With 7,600 registered participants and a total of 8,500 supporters and survivors in attendance at Southcentre Mall, more than $1.55 million was raised for breast cancer research, treatment and education, totals that we’re happy to report exceeded previous registered attendee and fundraising records.

The Brookline team, proudly clad in pink knee high socks, hair ribbons and temporary tattoos, ran or walked 5 kilometres to join the fight against breast cancer. For some, it was their first time running in an official 5km run (go Alisha!). Others enjoyed the gorgeous fall day by walking the 5km with friends and family. An overwhelming wave of support helped the Brookline team far surpass our initial goal and raise more than $6,000!

We would like to thank everyone who supported us in our fundraising efforts. We feel truly honoured to have been a part of such an inspiring and successful event.