Will and Kate are Great – What you can learn from the Royals to enhance your personal brand

Will and Kate are Great – What you can learn from the Royals to enhance your personal brand

Will and Kate, formally known as the Duke and Duchess of Cambridge, recently took North America by storm for their first overseas visit as a Royal couple. The media coverage demonstrated the public’s love affair with the new couple, which, in the world of Public Relations, is closely tied to the concept of personal branding. Of course, being young, beautiful, and rich is a good start, but watching William and Kate in action makes PR practitioners recognize that developing a strong brand isn’t just about being beautiful, it’s about being smart. Here are some tactics that you can implement to build your own brand:

Get out there, but don’t be overly available: Show you are in demand by others.  Use your time efficiently and always make the most of your meetings and networking events.

Add a bit of mystery: Be transparent, but don’t give away all your secrets.

Be different: Determine what sets you apart and what makes you memorable to others and build it into your persona.

Be yourself: Let people see who you truly are, and be authentic in your demeanor – This is what confidence is all about.

Be charming:  Be polite, always. 

PW

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