Archive for November, 2008

Triple Flip Opens in Edmonton

Saturday, November 29th, 2008

After much anticipation, Triple Flip, a high-quality fashion retailer for active and stylish pre-teen girls, opened its first store in Edmonton on November 29, 2008. With versatile, stylish clothes that fit young girls growing bodies and stand the test of time, Triple Flip clothing and culture empower young girls to live actively in style and in comfort.

Leading up to the launch event, Brookline prepared a comprehensive media list, mailed out media teasers, along with a detailed media kit, and followed up with key media interested in Triple Flip’s Edmonton entrance. As a result of pre-event pitching, Brookline secured some substantial coverage in the business section of the Edmonton Journal; specifically two print stories and one on the Journal’s website, as well as a radio spot.

On opening day, another radio spot was secured, as well as another story in the Edmonton Journal; this time in the fashion section. Overall, the launch turned out to be a smashing success, breaking previous opening day attendance and sales records from the Calgary and Saskatoon stores, and a buzz was definitely created in Edmonton to leverage moving forward.

The Edmonton store, located in Edmonton South Common is Triple Flip’s third in Western Canada with its head office based in Calgary.

“Making it Happen” Telethon

Sunday, November 16th, 2008

Brookline Public Relations was excited to be a part of Shaw Communications’ first “Making it Happen” Telethon, a nation-wide live auction that was held to raise money for Canada Athletes Now Fund. On November 16,  70 athletes, including members of the 2008 Men’s 8 Gold Medal Rowing Team; Carol Huynh, Gold Medalist Wrestling; and Paralympic 100m Gold Medalist Earle Connor, managed the phones for eight hours taking bids from generous viewers. In addition to the athletes, 250 volunteers worked hard to ensure the event was a success.

In total, the country raised more than $150,000 to support high-performance athletes training for 2010. Shaw graciously matched the contributions to provide a grand total of $300,000. The Brookline team provided media relations to raise awareness across the county as well as helped secure sponsorship and auction items.

Enhance Energy Open House

Wednesday, November 5th, 2008

Brookline Public Relations was pleased to be part of Enhance Energy’s Open House in Fort Saskatchewan, Alberta. It was one of eight Open Houses along the route of their proposed CO2 Pipeline System, to inform stakeholders of the proposed project and welcome questions, concerns and suggestions. Brookline managed the media relations and coordinated interviews prior to and at the Open House. The Open House was well attended by government and industry representatives as well as the general public.

Enhance Energy is an Alberta-based energy resources development company proposing to construct a CO2 Pipeline System that will connect the Industrial Heartland Area just south of Redwater, Alberta, to the oil production fields just east of Clive, Alberta.