Archive for October, 2008

Forrester Research Groundswell Award

Friday, October 31st, 2008

Brookline is proud to announce our involvement in winning a significant award for our client, Common Wealth Credit Union (CWCU). CWCU took home one of the most prestigious social media awards in North America, a Forrester Research Groundswell Award, for its innovative social media program, Young & Free. The first place award in the Talking Category recognizes Young & Free for its success at engaging young people online through a microsite populated with blogs, vlogs and polls that cover everything from finance to pop culture. Check out details of the award here:

CPRS Calgary – Golden Anniversary Gala

Saturday, October 25th, 2008

On October 25th, Brookline Public Relations toasted CPRS’s 50th Anniversary in Calgary at the Fairmont Palliser hotel.

Since the inception of CPRS Calgary in 1958, its members have actively been a part of the evolution and growth of the Public Relations industry in Calgary. Brookline Public Relations is proud to be a part of this history and was honoured to share in this special evening.

The Gala, held at the Fairmont Palliser, hosted a range of Calgary’s public relations professionals, from the celebrated to those just entering the field. The evening’s program consisted of commemorations and speeches acknowledging the development of our profession throughout the years, and was topped off with dancing to the entertaining Prime Time Big Band.

2008 Canadian Breast Cancer Foundation CIBC Run for the Cure

Sunday, October 5th, 2008

For the fourth year in a row, Brookline Public Relations worked with the Canadian Breast Cancer Foundation CIBC Run for the Cure to raise more than $1.5 million for breast cancer education, awareness and research.

On October 5th, 2008 the 17th Annual Run saw more than 10,000 participants who came out to run or walk one or five kilometres in support of breast cancer. The Southcentre Mall parking lot was overflowing with outrageous costumes, pink balloons and various sponsors, volunteers and supporters fueling excitement for the big event.

Once again, local a cappella quartet, The Heebee-geebees, raised everyone’s spirits with a performance of lively tunes and humorous commentary. This year, Calgarian singer/song writer, Crystal McGrath, also took the stage and dedicated a special song to breast cancer survivors.

Catriona Le May Doan, two-time Olympic Gold Medallist and Honorary Chairperson, offered up inspiration and led the run for the fifth time.

The Canadian Breast Cancer Foundation CIBC Run for the Cure is in 55 communities across Canada and is the largest volunteer-based, single-day fundraising event for breast cancer.

Brookline is proud to have been part of such a hugely successful event.