2007/2008 Choose to Drive Safe Campaign

The Brookline team was proud to work with our long-standing client, Enform – the training, certification and health and safety services arm of the upstream petroleum industry – on the second installment of an Alberta-wide multi-media campaign encouraging drivers in the petroleum industry to Choose to Drive Safe.

Based on province-wide research obtained from evaluating the 2006/2007 campaign, Brookline worked with Enform to tailor the new campaign and focus directly on a new target audience – petroleum industry drivers.

From creative concept to media launch to the powerful new commercial, Brookline facilitated all elements of the campaign, and even leveraged Facebook as a new social medium to reach the target audience and increase awareness.

Visit www.enform.ca/1012 to learn more about both Choose to Drive Safe campaigns, as well as view the TV commercial or listen to the radio advertisement.

Click here to read the Edmonton Journal article.

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