About Brookline

We are one of Canada’s leading boutique PR agencies.

Brookline Public Relations, Inc. (Brookline) is one of Canada’s leading boutique public relations agencies.
Four words demonstrate who we are and what we do: fresh, creative, solid and professional. We’re in the business of service - we’re passionate about great public relations and producing amazing results for our clients.

Brookline is small enough to provide customized strategy and strong attention to details, but large enough to execute big ideas for clients of all sizes. A team is only as good as its players, and we thrive thanks to an all-star cast.

We go the extra mile for our clients by constantly challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Social Media, and Event Management.

Our People

    Shauna MacDonald

    Principal & Founder

    Fearless leader, client counselor, urban rapper

    When Shauna announced she was opening her own firm, the constant response was "It's about time!"

    Getting her start in PR with a Boston-based public relations and strategic communication agency, Shauna provided strategic public relations expertise to companies of all sizes throughout New England, the U.S. and the world. For five years, prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations.

    Shauna obtained her Bachelor of Commerce degree from Queen’s University and a Master’s degree in Communications from Boston University. She also holds an Executive MBA Certificate from Babson College and is a current Board Member with Tourism Calgary. Her extensive experience in both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions.

    If Shauna was not in public relations she would be a rock star. Her love for the stage makes her a dynamo in new business meetings and a networking pro.

    One of her most memorable moments was making a major presentation to the Board of one of Canada’s most recognized and coveted brands. She had decided to wear a new power suit and had just purchased a new pair of Jimmy Choos. However, the heel broke on the way to the meeting but she had a pair of flip flops in her vehicle. Flip flops or broken heel? Needless to say, the Board had a few laughs about her “beach” attire and we secured the business.

    close

    Shama Walji

    Administrative Coordinator

    Inner hippy, administrative enthusiast, adventure seeker

    With over nine years of customer relations and administrative management experience, Shama brings a creative and enthusiastic ability to be Brookline’s main point of contact for all things administrative. A born Calgarian, Shama has had the opportunity to harness her administrative capabilities through assisting local start-ups with marketing campaigns as well as owning the title of Office Manager for a professional services firm. Coupled with her desire to be helpful, Shama loves all things creative and takes pride in her organizational capabilities while being a resourceful team player.

    While effectively executing administrative deliverables and accurately managing Brookline’s day-to-day activities, Shama strives to support Brookline’s team with any task. No request is too large or too small. Whether it’s accounting, marketing, team support or a good laugh, Shama is your main point of contact and Brookline is her main client.

    A Yoga instructor by trade, Shama can be found on her yoga mat during her downtime or enjoying comfort food with family and friends.

    close

    Lisa Libin

    Vice President

    Small stature, big ideas, huge passion

    She may be small, but she is mighty. With more than 12 years of communications & marketing experience, Lisa has planned & executed winning campaigns for some of the world’s heavy-hitters, including Microsoft Canada, Mattel Canada, Fisher-Price, Nintendo of Canada and Payless Shoesource.

    With an honours degree from the University of Calgary and a PR certificate from Humber College, Lisa has worked for a variety of global agencies as well as for non-profit and corporate organizations, including Canadian Blood Services and Rogers Communications.  She has successfully led companies through major crisis and brand reputation issues and loves finding creative ways to help companies fight through the media clutter to make an impact.

    Lisa’s strengths lie in thinking “Big” - seeing potential opportunities for clients in areas they might not have thought of before. Her passion for her work means she takes everything on in full-force, ensuring that while she may look short, she has a large effect on those who work with her.

    As a self-proclaimed extroverted home-body, Lisa can be found anywhere from the ski slopes to curled up on the couch with a good book or show.

    Her most memorable moment was being grilled by ten sets of the most stylish eyes in the industry (fellow Brookliners) during her interview process.

    close

    Leanna Kruk

    Account Supervisor

    Multitasker extraordinaire, strategic leader, devoted optimist

    A native Torontonian, Leanna is proud to call herself a converted Calgarian. With a solid foundation in strategic brand management and overall campaign strategy, Leanna has led and managed a variety of national and international client campaigns.

    Leanna completed a post-graduate certificate program in Corporate Communications at Centennial College in Toronto. Leanna started her PR career in agency, working for a variety of top rated PR firms and associated clients. A creative and passionate PR professional, Leanna has well-rounded client experience that has included design and decor, hospitality and tourism, food and beverage, consumer packaged goods, real estate, financial and transportation.

    Leanna incorporates her multitasking skills as a mother of two into her daily work life. She is a pro at making peanut butter and jelly sandwiches with one hand, booking a play-date with the other, all while singing along to Raffi’s greatest hits. Her life lessons as a mother has taught her to bring these valuable skills to her career by providing clients the ability to take on several challenges while staying on task and focused on outcomes.

    Her most memorable moment at Brookline was when she had the opportunity to drive and successfully reverse park (without hitting anything) a 37 foot school bus as part of a media awareness campaign that focused on back-to-school bus safety tips.

    close

    Sophie Pilon

    Account Supervisor

    Fierce competitor, media relations pro, trendsetter

    Sophie is a strong believer that you should do what you love. Sophie is a passionate communicator and, through hard work and a little bit of luck, was able to find her dream job. She holds a Bachelor’s Degree from Université de Montréal and a Master’s in Public Relations from Université Laval. Sophie is a seasoned public relations practitioner who has previously worked with a variety of companies, including the Montreal Alouettes, Alpine Canada Alpin and the Calgary Stampede.

    Sophie's strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, not-for-profit and public relations, has led to exceptional results and brand-elevating coverage. Sophie has helped plan and execute large public relations events that enabled her to secure a stockpile of press in top-tier outlets as well as raise the public profile of her clients. Events and organizations she has contributed to are Tourism Calgary, Jack Daniel’s, Ford Canada, Encana, Vancouver Olympic and Paralympic Games, Air Canada, Cathay Pacific, KLM, Edo Japan and Swimco to name a few.

    Sophie’s drive and competitiveness has enabled her to push outside of her comfort zone and challenge her boundaries. She lives that motto in both her personal and professional life. Sophie adds a dynamic quality and savvy influence to the agency. Her public relations experience and passion for knowledge brings numerous skills and know-how to her role at Brookline.

    There has been so many memorable moments during her time at Brookline, it’s really hard to pinpoint one. That said, coming from a sports background Sophie’s most memorable moment was helping George Gosbee and his team manage the Canadian media relations while they were working on the deal to buy the Arizona Coyotes. Here’s a little professional tip: Wrangling six of the owners of the Arizona Coyotes at a Stampede party to take a picture for a top-tier newspaper is as hard as it sounds!

    close

    Douglas Self

    Senior Account Executive

    Jargon averse, curious traveller, tech junkie

    Doug’s strong background in PR and marketing in the technology sector provides him a forward-thinking perspective, particularly with new and innovative companies. Working with early-stage startups to multi-national corporations, his experience in communication strategy, content creation, and media relations have been applied to a number of industries.

    After receiving his B.A. in Business Administration – Marketing from Western Washington University, Doug held marketing roles in the Seattle area then jumped to agency life with a move to Boise, Idaho. Following his marriage, Doug was granted Canadian permanent residency and trekked north to his new home in Calgary.

    Though tech has always been Doug’s forte, he has also provided communications counsel and tactical execution for the non-profit, hospitality, and tourism industries.

    If Doug doesn’t answer his cell, he is likely playing in the mountains, at a show to feed his insatiable need for live music, stressing over a soccer match, or trying to keep up with his wife while running the trails around Calgary.

    Doug’s favourite memory at Brookline is a toss-up, the first being his first day with the company, understanding just how quickly and efficiently projects get up-and-running with three new business meetings that first day. The second is rapping a modified Fresh Prince of Bel Air theme song – the full version – during a staff meeting.

    close

    Jerrica Goodwin

    Account Executive

    Idea girl, strategic thinker, dad joke enthusiast

    Jerrica has called Calgary home for nearly 10 years and feels she has grown with the city in this time and truly loves all it has to offer. She has spent her career working in public relations consulting, enjoying the variety of clients as well as the diversity of work. There’s never a dull moment and always an opportunity to learn more.

    Jerrica completed her Bachelor of Communication – Public Relations at Mount Royal University. Using the practical applied curriculum and work-terms offered, Jerrica jumped into agency life from the get-go. She’s had the opportunity to work with many clients across all sectors in areas of campaign planning and strategy, media relations, branding, issue management and crisis communication. She was part of a crisis response team that supported communications during the Fort McMurray wildfires and has worked with clients including Uber, Calgary Economic Development, Brewster Travel Canada, Edo Japan and the Prostate Cancer Centre among many more.

    Since joining the team at Brookline Jerrica has been able to expand into new industry sectors working with travel and tourism, hospitality and land development clients. She thrives on diving deep into strategies thinking about all of the possibilities that will meet client goals while turning heads with the unexpected.

    Driven by fast-paced environments and meeting new people Jerrica stays busy volunteering with not-for-profits and enjoys giving back to her community. When she’s not hustling she can be found with a glass of wine in hand likely catching up with friends or with a good book.

    close

    Angela Cabucos

    Account Executive

    Current events buff, community cultivator, endlessly curious

    Angela is a born and raised Calgarian who loves to be in-the-know when it comes to her hometown. There isn’t a news story, local event or trending topic that she doesn’t already know about. On the flip-side, she is equally as passionate about sharing these stories and events with the community, both personally and professionally.

    Angela is one of the first Mount Royal University Bachelor of Communications – Public Relations graduates. She gained valuable experience during her three student internships – two in the corporate sector and one at a PR agency in Toronto. Angela contributed to internal communications projects, event planning and research reports, as well as honing her skills in media relations for high-profile clients in the arts and entertainment industry, such as the JUNO Awards.

    After receiving her newly minted degree, Angela made her way back to a PR firm in Calgary. As a consultant there for almost four years, she worked closely with clients to strategize, plan and execute communications mandates. Angela has experience with re-designing websites and creating web copy; planning for intimate and large scale events; profile-building for personal and corporate brands; and crisis communications. She also quickly became the office’s go-to person for anything related to the media.

    At Brookline, Angela works with a diverse mix of clients in industries such as food and beverage, municipal development, technology, and consumer and lifestyle brands. This diversity lets Angela dive deep into projects and learn new and refreshing ways to tell her clients’ stories. She helps manage multiple accounts where her background in media relations and event planning is put into action.

    When she’s not at work, Angela can often be found nodding her head to hip hop, shaking her hips to soca, or cheering for her favourite basketball team.

    close

    Erica Morgan

    Account Specialist

    Social media whisperer, baking aficionado, detail-oriented mastermind

    Living proof that you can have your cake and eat it too, Erica first dipped her toes into the corporate communications pool at the likes of Telvent Canada and Nexen Inc., before falling head-over-stylish heels into the PR world. Erica’s time in Alberta’s technology and oil and gas sectors has left her with a wealth of knowledge in the areas of internal communications, branding and business ethics, further solidifying her aptitude for public relations.

    Erica graduated with a Bachelor of Arts in Communications from the University of Calgary where she minored in Business and fine-tuned her communications and event planning skills by leading a number of volunteer organizations. With a special touch for event management, marketing communications and media relations, Erica also brings with her an uncanny knack for hitting the nail on the head when it comes to social media strategy. Her eye for detail, deep-rooted love of writing and colourful sense of creativity are a recipe for success when it comes to delivering above and beyond client expectations.

    Whether she’s decorating a cake or putting the final touches on a client deliverable, Erica’s ability to add a personal touch is sure to produce sweet results no matter the task. With her passion for Brookline’s diverse roster of clientele and commitment to quality results, Erica is always ready to take on the next challenge.

    Her most memorable moment was dancing down the middle of Stephen Ave, lip syncing her heart out to the tune of Pharrell’s Happy under the watchful eye of downtown Calgary’s bustling lunch hour crowd.

    close

    Ashlee Smith

    Account Specialist

    Analytical Tactician, Community Minded Professional, Dance Floor Worshipper

    Not a surprise to those who know her, Ashlee loves connecting with people and thinks learning is fun. Relationship building is her forte and she strives to one day be half as interesting as The Most Interesting Man in the World. Ashlee believes that to be an incredible story teller, one must first be a committed listener.

    Ashlee has solid work experience in community relations, marketing communications, event management, and media relations. She loves to get her hands dirty and immerse herself in ‘the details’. Ashlee focuses on what success looks like for each project she is tasked with and strives to exceed client expectations. With a background in marketing, public relations and non-profit, Ashlee is equipped with an eclectic skill set. Most recently she has worked on projects for Sanjel Corporation, YYC Hot Chocolate Fest, CIBC Run for the Cure and the Calgary Airport Authority. Ashlee holds a Bachelor of Arts degree, and a Public Relations Management Certificate from the University of Calgary.

    A Brookline PR alumni, Ashlee has returned to the pack and is ready to work hard and play hard; the unofficial motto of Brookline PR. She has a passion for communications and teamwork, something she shares with her stellar co-workers. Ashlee can often be found dancing in her car, spinning at Union or playing soccer.

    Her most memorable moment was planning a client appreciation event for Brookline PR with a surprise performance by country music superstar, Paul Brandt.

    close

    Tammy Mandelbaum

    Assistant Account Specialist

    Film enthusiast, creative writer extraordinaire, social media strategist

    Tammy has worked with a diverse group of clients in a range of industries, giving her the knowledge and skills necessary to tackle any project that comes her way. She possesses a thorough understanding of a company’s corporate vision which allows her to effectively communicate a client’s brand while surpassing their objectives.

    With a strong passion for writing and an interest in commerce, Tammy earned a Communications and Business Minor degree from the University of Calgary. She is currently completing an Event Management Certificate through MRU in order to further expand her skills in the crazy, multitasking world of event planning. Tammy first started her career at Brookline as an intern and fell in love with the unpredictable and fast paced environment of agency life. Just like acting out a scene from The Godfather, Brookline asked her to become part of the team once more, which was an offer she couldn't refuse.

    When she’s not meeting client deliverables or crafting original social media campaigns, Tammy enjoys watching the latest Oscar worthy films, reading fiction, watching sports, and hitting up as many restaurants in an attempt to satisfy her love of hamburgers. By escaping into different worlds through film and literature, Tammy has developed a high attention to detail and an avid imagination which she utilizes in all her professional endeavours.

    Her most memorable moment was shocking members of the Brookline team by rapping along to a Biggie Smalls song at a family barbeque. Needless to say, Tammy’s innocent persona was thrown out the window that day.

    close

    Sydney Boll

    Intern

    Social media star, budding event planner, adorable animal enthusiast

    Sydney’s love for the unexpected is what led her to the public relations field. She is continuously looking for what’s new and exciting and is always ready for a challenge – sprinkling a dash of creativity and flair into everything she does.

    Prior to joining the Brookline team, Sydney worked with a number of non-profit organizations, including the Alberta Animal Rescue Crew and Society and the Prophets of Music Society.

    Sydney is currently enrolled in Mount Royal University’s Bachelor of Communication – Public Relations program, where she is developing the many communication skills needed to become a successful public relations practitioner. Working at Brookline, Sydney is completing the first of her two internships while learning from the best of the best in the business.

    When Sydney isn’t putting her PR skills to use in the office, she can be found exploring one of Alberta’s many hiking trails, soaking up some sun or keeping up-to-date with what’s new in the music and arts scene.

    Sydney can’t wait to see what excitement Brookline will bring her way. Her most memorable day at Brookline was setting up a “puppy day” surprise visit at the office with Uber Calgary and Animal Rescue Foundation.

    close

    Shanika Abeysinghe

    Intern

    Social media maven, film guru, pug lover

    Shanika thrives on being creative and coming up with out-of-the-ordinary ideas. This passion for the innovative meshes perfectly with the rapidly evolving world of PR. Her desire is to use original ideas to connect clients to unique opportunities and creative campaigns as she grows in her PR career. She loves to use writing as a creative outlet and has a passion for experimenting with new media and reaching non-traditional audiences.

    Prior to her internship at Brookline PR, Shanika graduated from the University of Calgary with two degrees – Law & Society and Film Studies – and a minor in Communications. She will tell you herself that they are opposite fields, but that her varied educational background provides her with a distinct way of approaching any problem that a PR professional may encounter. Throughout her degree, her love for words grew as did her desire to continue to learn. As a result, it comes as no surprise that she hopes to go to graduate school in the following years to come.

    Shanika also believes in supporting the local community whenever possible. For the last two years, she has supported the Calgary International Film Festival with programming for the Documentary category and she currently holds a seat on the Fund Development Board for the Famous 5 Foundation.

    When she isn’t supporting the Brookline team, she can be found doing anything related to arts and culture. This includes eating at the hottest new restaurants, checking out the coolest new bands, visiting art galleries and attending eclectic film festivals.

    Shanika can’t wait to see what Brookline will bring her way. Her most memorable moment was after her interview when her interviewer was walking her out and said, “I love movies.” At that instant, she knew that she would fit in well with the Brookline team.

    close

    Our Network

    Brookline Public Relations' head office is located in Calgary, Alberta, Canada and we are proud of our global network of like-minded affiliate agencies. 

    Given our client base extends around the world, we believe having an international network assists us in understanding and providing services for our clients who do business or are located abroad.

    We believe in local expertise and global reach!

    Our current affiliates are located in the following cities:

    • Vancouver
    • Edmonton
    • Toronto
    • Montreal
    • Boston
    • New York
    • Los Angeles
    • London, UK

    Our Community

    At Brookline Public Relations, we believe in the power of community and the importance of giving back. From active engagement in volunteer activities, to mentoring PR up and comers and working with valued pro-bono clients, our people and community are the heart of our culture.

    Volunteering

    We are proud to give our time to organizations that help build a vibrant community. [ Read More ]

    Building the Next Generation of PR Stars

    Our talented staff enjoy offering informational interviews for PR up & comers to introduce them to the public relations industry. [ Read More ]

    I have the opportunity to participate and speak at many events through my business and sports career with the observation that the launch event that Brookline organized was one of the best events I have ever been a part of - Jim Peplinski, Past Co-Chair 2012 IIHF World Junior Championship
    [ Read More… ]